Logo and identity for soul/funk band Alfunks. It’s using retro colours drawing back to old Motown funk and soul music, and the logo-typo is drawn, telling people that this is meaningful music, made with heart, from scratch, by musicians who sweat for their passion.
The darkness and the circle symbolizes the dark and smokey coziness of a small club, where soul music is performed, under the reddish moon, or a shining stage lamp.
